Brand of the Week: Samsung

In this day and age, the brand name Samsung immediately evokes images of outsize high-definition Galaxy smartphones. While it’s true that Samsung is holding firm as the leading manufacturer of Android smartphones, the brand itself has a long and storied history of developing and manufacturing diverse electronic products. In addition to the innovations Samsung has made in smartphone technology, the brand is synonymous with quality in TVs, home entertainment systems and computers. The household appliance division of Samsung is no exception: marrying form and functionality with technology, Samsung manufactures a variety of “smart home” appliances that turn any house into the home of the future.

Founded in Seoul, South Korea by Lee Byung-chul way back in 1938, Samsung was originally a trading company. Over the next 30 years, Samsung diversified into areas such as textiles, food processing and insurance. By the late 1960s, Samsung had entered the electronics industry and manufactured its first product- a black-and-white TV. Samsung focused primarily on TVs and other household electronics throughout the 1970s and 80s, and in 1974 manufactured its first refrigerator, opening the door to the household appliance industry.

Over the decades, Samsung’s commitment to technology and smart design have produced some very exciting appliances for the modern home. One such product is the Flex Duo Range with Dual Door™, a range that enables the user to cook two dishes simultaneously at different temperatures- a dream come true for Thanksgiving prep and other occasions that require an entrée and side dish to be prepared on the same timeline.

Another innovation guaranteed to make the modern homeowner’s life easier is the Samsung WA8700 Washer with activewash™. This top-loading washer is unlike any other on the market, boasting a built-in sink for pre-soaking and pre-treating stains. Additionally, the AquaJet® Deep Clean technology employed in this model cleans clothes deeply but gently, while the Super Speed cycle can cut wash time down to an unbelievable 36 minutes for a large load, without sacrificing the quality of the wash.

A 4-door refrigerator sounds like something straight out of The Jetsons, but the Samsung 4-Door Flex™ Refrigerator is for real. The energy-efficient, 23 cu. ft. counter-depth refrigerator features a Triple Cooling System which helps keep perishable fruits and vegetables stay fresh longer. Meanwhile, the Cool Select Plus is a bonus door to the right of the bottom freezer that can be used either as a fridge or a freezer, depending on the temperature selected by the user. This versatile door is ideal for storing frozen meats or casseroles, and then can be converted back to a fridge when the extra freezer space is no longer needed. A true innovation!

If you are in the market for new household appliances and your motto is “work smarter, not harder,” Samsung may be the brand for you! Check out the Samsung website for pricing and availability.


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